![]() Previously, to place an order through Facebook, users needed to find the “Order Food” section under the Explore menu. An extended element of the feature allows users to see their Facebook friends’ reviews of a restaurant prior to ordering. This button will let them purchase meals for pickup or delivery. To order food on Facebook, users need only to visit a restaurant’s page and click the “Start Order” button. The network then rolled the feature out to all US users. If users are ordering through a service for which they haven’t yet set up an account, they can easily sign up with their Facebook account without exiting the app.Īccording to Forbes, Facebook had been testing the food delivery service in 2016, rolling it out first only to restaurants that used or Slice. Most third-party online food ordering services ask users to create an account to streamline the ordering process. ![]() The “Start Order” button is visible on both desktop and mobile devices. When users click that button, they will then be directed either to the restaurant’s ordering page on its website or a third-party online food ordering service. Users can only order food from local restaurants that have the “Start Order” button on their Facebook pages. “People already go to Facebook to figure out what to eat by reading about nearby restaurants and seeing what their friends say about them,” Facebook said in a Newsroom post announcing the feature. When food ordering first rolled out to the platform, Facebook partnered with popular chains such as Papa John’s, Five Guys, Jack in the Box, and Panera to offer users more food choices in one place. From both the desktop and mobile versions, users can visit a restaurant’s page or Messenger to order highlighting the importance of FB advertising. ![]() While apps such as Grubhub and Postmates come to mind when considering food delivery, there’s another app that uncharacteristically offers the same services: Facebook. If certain restaurants aren’t listed on food-ordering apps, they likely have features in their websites that allow customers to purchase their meals online. Restaurants, sighting that shift, now offer easy ways to purchase online, through apps such as Grubhub, Postmates, and Uber Eats. Ordering food over the phone is rapidly becoming a thing of the past, as people rely more on chats and texts to communicate.
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